Our apparel's designed to inspire connections, start conversations, open dialogues, help people make new friends, healthier interactions, and meaningful relationships through combining streetwear with positive reminders and ice-break opportunities.

We're a Public Benefits Corporation, so our revenue is directly used to fund The Social Wellness Institute, a 501(c)(3) research foundation dedicated to improving human interaction and communication, and other Social Impact Projects.

Most of our Apparel is created in limited batches so we keep our small footprint, but we will get you your orders as quickly and sustainably as possible. Thanks for your understanding.

We have a few collections with capsules that are rooted in our overall Brand purpose, which is to create a 1% kinder, nicer, and healthier world and human experience.